WebP

A modern image format developed by Google offering superior lossy and lossless compression for web images with alpha transparency.

**WebP** is a web-optimized image format designed to reduce file sizes without sacrificing quality. WebP supports both lossy and lossless compression **alongside full alpha channel transparency**.

WebP transparent cutouts are typically **25% to 35% smaller** than equivalent PNG files, making WebP the ideal production format for e-commerce storefronts.

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